Space Factor

There is no doubt that, beyond the wide variety of themes and experiences in and around the industrial and post-industrial, the theme of the city was the only glue detectable in the whole story of modern architecture and the city the issue of accommodation invests human society in all its aspects, until it becomes the key paradigm of what is civilized or uncivilized.

While the city was for centuries the place where he was, it was, it worked and communicated today urbanism and invisible hyperlink civilization extends the concept of digital city at any scale, scope, space, site where we can be interconnected, until our bodies, making absolutely ubiquitous and indifferent any logos settlement.

Even in the perfect midst of the digital society, Human Habitat is able to generate new families of products, based on:

1.  New Behaviors
2. 
 New formal paradigms
3.  New economic models

Time Factor

If Facebook were a country it would be the third or fourth in the world by population, and while the radio took about 38 years to reach a target of 50 million users, to achieve the same objective, the social network in question took only 5 months, almost one hundred time faster.

The ten most popular jobs on demand in 2010 did not exist in 2004: we are preparing students for jobs that do not yet exist, using technologies not yet invented, to solve something not yet identified as a problem.

Some data:
> The world in 1950 was populated by 2 billion people in 2011 it was 7 billion, of which 50% is under 30 years old.
> E-mail in 1984 = 1000/2004 = 50million> in 2010 in the USA 13% of couples have met on the web
> Is expected that by 2049 the computational capabilities of the entire human species will be exceeded by a $ 1,000 computer

Human factor

Nowadays our structure society is passed from the Continent pattern which actor is the family, leading and managing the demand in innovation, toward an Archipelago pattern which player is the person, who shows an innovation demand more complex, as well as contradictory.

The changing of socio-economic conditions at global scale, has created a cultural and industrial scenario defragmented and uncertain, making the traditional epistemological models of Design and Marketing enables in front of a correct reading on the reality.

A parallel society is creating at global scale, called in Transition, well visible when in the implications of settlement and urban.

Innovation factor

Design meant to create relationships; neighborhood or di- stance, to include or to exclude. In the post-industrial society the knowledge seems more like a permanent and multidisciplinary construction that moves by itself, as expected centre of the universe, towards the edges of a three dimensional network increasingly to N dimensions.

The linear thinking of Modernity assured mental models on one hand very advanced, experimental and dynamic, but on the other hand, its cognitive paradigm was legitimized by a permanent self-centered philosophy: observer-observed and reductionist approach…

In Contemporary Society, those models are now focused on the notion of ubiquity and complexity, making difficult to find a centre not only cognitive but also existential shared in a society where everything is labyrinthic in which everything is inside something else, and where you answer a question with another question.